September 30, 2010 Women’s Impact Report: Jade Raymond: From ‘Creed’ to control
Four years ago, Jade Raymond was a new employee at Ubisoft producing a new game the gaming world hadn’t heard of. That title — “Assassin’s Creed” — turned into the publisher’s biggest franchise. And her oversight of it resulted in Raymond being tapped to run the company’s new Toronto studio — a heavily financed unit that will be responsible for some of Ubisoft’s biggest titles in the years to come.
She initially turned down the promotion. Approached by the company as she was about to go on maternity leave, Raymond was still enjoying her job as executive producer of the “Assassin’s Creed” franchise. It meant supervising not just the game but brand-related projects including books, comics, a Web film series and more. And that work had resulted in worldwide sales of 9 million copies of the $60 game. She was doing similar work on other unannounced projects for the company in Montreal as well.