October 29, 2010 Analysis: Consoles And Kids – The Generation Gap
[In this analysis, Gamasutra editor-at-large Chris Morris discusses the potential resurgence of 'edutainment' games, talking to Southpeak and examining Warner Bros' moves into the relatively neglected category.]
There is, I will admit up front, absolutely nothing sexy about edutainment titles. Hell, even the name is dull – and sounds like it belongs in a boardroom, alongside words like ”synergy” and “paradigm”.
Core gamers won’t look at ‘em. Kids like ‘em fine until someone spills the beans about them being educational. And, since so many are targeted at toddlers and young kids (a very niche audience), they’re not exactly barnburners when it comes to a publisher’s bottom line.