February 9, 2011 Tech Tussle: Digital Music
It’s hardly a secret that iTunes is under competitive fire in the digital music marketplace. There are plenty of challengers, including such heavyweights as Amazon, Microsoft and Walmart, but none has made a sizable dent to date.
Now Sony is stepping up to the table with its recently announced music streaming service, dubbed Sony Qriocity Music Unlimited, which will roll out by the end of the first quarter. And rather than taking a page from the other players (launching a store to support a new product or in the hopes that music fans will find it), the company is relying on its existing (and widespread) product line to drive sales and adoption.