July 28, 2011 Nintendo slashes 3DS price
Just four months after the
high profile launch of its 3DS handheld gaming system, Nintendo is acknowledging that it has a problem on its hands.
The video game giant announced plans Thursday to slash the price for the 3DS by one-third — from $250 to $170 — effective August 12. The move came as the company reported fiscal first quarter revenue that was more than 50 percent below the previous year and a $328 million dollar quarterly loss. It also cut its projected earnings by 82 percent.
Tags: 3ds, 3ds vs iphone, nintendo, price reduction, variety
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