January 25, 2012 Analysis: THQ revamps its business strategy a few years too late
THQ’s announcement Wednesday morning that it was abandoning the kids’ licensed video game industry shouldn’t really have come as a surprise to anyone who has been watching the company lately, but it’s still a move that’s going to alter the structure of the industry.
While it has desperately been trying to change its image for years, THQ is still largely known for its kiddie games. That is, after all, what happens when your company builds its fortunes on titles for the toddler set. The decision to shed that facet of its identity might be coming too late to have a dramatic impact, though.