August 6, 2012 Can Zynga Be Saved?
To say the last two weeks have been unkind to Zynga is a bit of an understatement. The company’s stock has plunged roughly 45 percent. It reported an earnings shortfall. Guidance was reduced. And it found itself on the receiving end of a lawsuit from one of the videogame industry’s biggest publishers.
The hits just keep on coming for a company that not long ago was the poster child for the next big thing in gaming. More bad news for Zynga could be on the way.