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Chris Morris: Journalist

The collected works of a writer for hire

Tag Archives: facebook

It’s facebook ad ratesnot exactly a revelation that Facebook can be a powerful marketing tool for business. Sixty-two percent of the 1,000 U.S. residents recently polled by G/O Digital say they visit Facebook to learn more about small businesses. Beyond that, 30 percent of those people claimed they visit a company’s Facebook page several times before physically venturing to the business.

Finding a way to best capitalize on Facebook isn’t always easy—or cheap: The average price per Facebook ad increased 123 percent in the second quarter.

Read more at CNBC.com

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Social lessons learned social mediamedia is an essential part of business today, but it’s one that should come with a warning label.

Interacting with customers and fans of your company can be a tremendous marketing tool. It can also be a recipe for disaster. One slipup—or, in countless cases, a social media manager accidentally tweeting to the company account instead of their own—can make companies accidental laughingstocks (like the time in 2011 when the American Red Cross Twitter feed announced “When we drink, we do it right #gettngslizzard”).

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Back oculus responsein May, virtual reality pioneer Oculus was served with a scathing lawsuit over accusations that it stole technology from ZeniMax Media, the parent company of gaming powerhouse, Bethesda.

Now, Oculus is firing back.

Read more at Yahoo! Games

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The SamsungVRworld of virtual reality, essentially barren three years ago, is suddenly the Hot New Thing.

Samsung is reportedly working on its own VR headset, which would compete against the Oculus Rift and Sony’s “Project Morpheus.” Even crazier? It could ship sometime this year.

Read more at Yahoo! Games

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The Zenimax-sues-oculusbattle over VR is getting ugly.

After making legal threats earlier this month, ZeniMax Media — the parent company of game publisher Bethesda — has filed suit against Oculus, saying the maker of the anticipated virtual reality Rift headset illegally used software developed by the game maker to create the device.

Read more at Yahoo! Games

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Facebook’s Oculus rift$2 billion deal to acquire Oculus last month marked the biggest bet yet on the resurgence of virtual reality.

While any price tag that hefty for an unfinished, unproven technology is bound to spark investor second-guessing, it’s hardly a surprise that this purchase is being especially scrutinized. Like 3-D, virtual reality is a concept that has been touted for years, but has always failed to live up to its potential—and historically been rejected by consumers.

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Last oculusweek, Oculus VR was one of the most loved companies in the gaming world. Today, it’s in damage control mode.

Facebook’s $2 billion acquisition of the virtual reality headset company shocked gamers and game makers alike, who worry that the new owners will lessen the impact Oculus has on the videogame industry.

Read more at CNBC.com

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