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Chris Morris: Journalist

The collected works of a writer for hire

Tag Archives: facebook

The Valve VRcompetition is getting more intense for Facebook’s Oculus Rift.

Valve Software, the videogame developer and creator/operator of the industry’s largest PC game digital distribution platform, will unveil its own virtual reality hardware next week at the Game Developer’s Conference in San Francisco. The company has not yet announced whether the system will see a commercial release, but it is actively meeting with content partners at the show, generally an indicator that it does plan to do so.

Read more at CNBC.com

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Ellen ellen-oscar-selfieDeGeneres’ selfie was the most buzzed-about moment of last year’s Oscars — reaching a level of popularity so quickly that it managed to break Twitter. But what a lot of people don’t realize is that shot was actually the second selfie she took during the show.

For Josh Spector, managing director of digital media for the Academy of Motion Picture Arts & Sciences, the night-and-day difference between the two shots was a victory. DeGeneres taking a selfie, of course, was planned well in advance of the show’s start. But when the first one didn’t take off, Spector and his team adjusted plans for the second — and in doing so, they managed to capture lightning in a bottle.

Read more at Variety

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It’s facebook ad ratesnot exactly a revelation that Facebook can be a powerful marketing tool for business. Sixty-two percent of the 1,000 U.S. residents recently polled by G/O Digital say they visit Facebook to learn more about small businesses. Beyond that, 30 percent of those people claimed they visit a company’s Facebook page several times before physically venturing to the business.

Finding a way to best capitalize on Facebook isn’t always easy—or cheap: The average price per Facebook ad increased 123 percent in the second quarter.

Read more at CNBC.com

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Social lessons learned social mediamedia is an essential part of business today, but it’s one that should come with a warning label.

Interacting with customers and fans of your company can be a tremendous marketing tool. It can also be a recipe for disaster. One slipup—or, in countless cases, a social media manager accidentally tweeting to the company account instead of their own—can make companies accidental laughingstocks (like the time in 2011 when the American Red Cross Twitter feed announced “When we drink, we do it right #gettngslizzard”).

Read more at CNBC.com

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Back oculus responsein May, virtual reality pioneer Oculus was served with a scathing lawsuit over accusations that it stole technology from ZeniMax Media, the parent company of gaming powerhouse, Bethesda.

Now, Oculus is firing back.

Read more at Yahoo! Games

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The SamsungVRworld of virtual reality, essentially barren three years ago, is suddenly the Hot New Thing.

Samsung is reportedly working on its own VR headset, which would compete against the Oculus Rift and Sony’s “Project Morpheus.” Even crazier? It could ship sometime this year.

Read more at Yahoo! Games

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The Zenimax-sues-oculusbattle over VR is getting ugly.

After making legal threats earlier this month, ZeniMax Media — the parent company of game publisher Bethesda — has filed suit against Oculus, saying the maker of the anticipated virtual reality Rift headset illegally used software developed by the game maker to create the device.

Read more at Yahoo! Games

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