Why don’t players finish games?
If the majority of an audience walked out of a movie before it was over, Hollywood would be buzzing. But when a player quits a video game midway through, it’s not just unsurprising, it’s almost expected.
According to Remedy, the developer of the upcoming Xbox 360 thriller “Alan Wake,” Microsoft’s internal research finds that only 30% of players finish games they start. Some of that can be written off to being dissatisfied with the product, but most of those players are perfectly happy with the game. They just didn’t bother completing it.