The recent announcement by Blizzard Entertainment that it would be giving its next game away for free might have startled some investors.

Blizzard, after all, is the talent behind some of the industry’s biggest powerhouses, including “World of Warcraft” and “Diablo,” and has generated billions of dollars for parent Activision. But the seemingly sudden burst of generosity could turn out to be one of developer’s most savvy ideas to date.

Read more at CNBC.com