Gamasutra’s Chris Morris talks to Eric Hirshberg, CEO of Activision about why, despite a stronger opening week, the company predicts total sales of Call of Duty: Black Op will fall below those of last year’s Modern Warfare 2.

As Treyarch and Activision’s Call Of Duty: Black Ops continues to smash entertainment industry records, analysts who cover Activision are scrambling to up their year-end sales predictions. At the publisher, though, things haven’t changed.

Despite the fact that Black Ops sales are tracking 18 percent ahead of where Infinity Ward’s Modern Warfare 2 was at this point it its life cycle, Activision is still officially estimating that the game’s performance will fall just short of last year’s sales totals.

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