Gamasutra editor-at-large Chris Morris talks to Exent Technologies’ Kobi Edelstein about the need to move away from the try-then-buy PC gaming model, and instead focus on the more stable ad-supported angle.

The try-then-buy model is something of a tradition in the PC gaming world. While most major publishers have left it far behind these days, developers like id Software and 3D Realms might never have risen to prominence if not for shareware.

Today, it’s mostly smaller companies who embrace it, taking a leap of faith that players will be so engaged with their titles that they’ll pay for the full version. But games-on-demand leader Exent Technologies argues that the model is broken.

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