Can the latest round of executive hires turn Atari around with a focus on the fast-moving social gaming and digital space? Gamasutra editor-at-large Chris Morris looks at execs who’ve come and gone — and he’s skeptical.

With all due respect to the incoming executives at Atari, I really can’t understand why anyone in their right mind would take a high-ranking job with that particular publisher.

Sure, it’s a company that has proven almost Rasputin-like in its will to live, but it has also spent the last four years floundering – desperately searching for a viable business plan and hiring a slew of notable industry executives, only to see them racing for the exit in short order.

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