In a world where the demands for people’s attention grow exponentially, it’s hard to break through the noise, no matter how strong of a salesperson you are. And even if you do manage to capture their attention, getting customers to change their ingrained habits is even harder.

The brute force method can work – sometimes – but the hours you’ll spend on cold calls, mailings and learning the best methods to penetrate their walls is expensive. Smart sales leaders leverage their existing customer base and social contacts to build their business.

Read more in the July 2010 issue of Transaction Trends (PDF)