[With Def Jam Rapstar, Konami and Autumn Games are trying to break into a genre whose peak may have already come and gone — Gamasutra editor-at-large Chris Morris looks at the risks.]

Launching a new IP is always risky. Launching it in the fourth quarter is doubly so. But launching it in the fourth quarter in a genre that peaked two years ago? That, some might argue, borders on madness.

4mm Games and Terminal Reality are giving it a whirl, though, with Def Jam Rapstar set to hit shelves on October 5.

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