Madden Rushes Stores, but Will Players Rush to Buy?

“Madden” day is coming — and HR offices are bracing themselves. The release of Electronic Arts’ most popular football franchise, which takes place on Tuesday Aug 10, always brings a surge of “sick days” from dedicated fans, who opt to stay home from work and play the day away.

The “Madden” franchise is, in many respects, EA’s crown jewel.

Read more at CNBC.com

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