Call of Duty sets new entertainment records – again

For the second year running, Activision’s “Call of Duty” franchise has broken all-time entertainment industry opening day records.

“Call of Duty: Black Ops,” the latest installment in the $3 billion franchise, had opening day sales of $360 million in the U.S. and U.K – a number no entertainment property (film, game or book) has ever come close to.

Read more at Variety’s Technotainment blog

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