Tag Archives: variety

Oscar and Social Media: An Organic Marriage

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Ellen ellen-oscar-selfieDeGeneres’ selfie was the most buzzed-about moment of last year’s Oscars — reaching a level of popularity so quickly that it managed to break Twitter. But what a lot of people don’t realize is that shot was actually the second selfie she took during the show.

For Josh Spector, managing director of digital media for the Academy of Motion Picture Arts & Sciences, the night-and-day difference between the two shots was a victory. DeGeneres taking a selfie, of course, was planned well in advance of the show’s start. But when the first one didn’t take off, Spector and his team adjusted plans for the second — and in doing so, they managed to capture lightning in a bottle.

Read more at Variety

Technicolor’s Projects Range from Streaming to Interactive E-Books

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Historically technicolora company that focused on the film industry, Technicolor is increasingly turning its attention to working directly with the audience.

But over-the-top services? Videogames? Children’s storytelling apps? Those aren’t the sort of thing the Technicolor brand has traditionally been associated with. Nonetheless, company execs say as consumers spend their leisure time with a wider variety of diversions, Technicolor wants to be with them.

Read more at Variety

SXSW: Forget Music and Movies, Interactive Is Where the Drama Lies

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South sxsw-interactiveby Southwest may be a haven for music and film lovers, but it has increasingly become known as a geek hotspot.

SXSW Interactive, now entering its 21st year, officially surpassed the music festival in terms of paid attendees in 2010, with 14,251 people on hand. Three years later, the Interactive conference welcomed twice that number.

Read more at Variety

Variety’s Breakthrough of the Year Awards Rocks Vegas

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CES Janelle Monaemight be winding down, but it’s going out with a star-studded bang Thursday at Variety’s Breakthough of the Year Awards.

Held Thursday evening at the Las Vegas Hilton, the ceremony recognized a select group of rising stars in entertainment and technology. Hosted by “America’s Got Talent’s” Nick Cannon, the event was held in partnership with the Consumer Electronics Association.

Read more at Variety

Food Network’s Cyber Reach

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Even food-network-cyber-reachin the early days of the Food Network, officials knew it would be hard for home cooks to keep up with the chefs on TV. While viewers might be inspired to try something new in the kitchen, noting the recipes and optimal cooking methods posed a challenge.

That led to the 1995 launch of the Food Network website, an online presence that has continued to grow with its broadcast big brother. Today, the site leads the digital cooking division of Scripps Network, spawning several apps and inspiring the sites of sister networks like the Cooking Channel as well as food.com.

Read more at Variety

E3: Frequent Gamers Watch Less TV, Go to Fewer Movies

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Video 920x515_singaporegames are beginning to have a more significant impact — both positive and negative — on other parts of the entertainment industry.

An annual study by the Entertainment Software Assn finds that time spent watching television and going to the movies are two of the areas people who are playing more games are most willing to sacrifice in lieu of interactive entertainment.

Read more at Variety

Nintendo Puts Focus On Franchises At Pre-E3 Event

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While pimkin-3Sony and Microsoft are positioning their consoles as all inclusive entertainment devices, at Nintendo – it’s all about the games.

The House that Mario Built focused on power franchises at an intimate pre-E3 media event, eschewing big announcements to focus on six games coming this holiday season and in 2014.

Read more at Variety

E3: Vidgame Biz to Struggle for Relevance at Annual Tech Meet

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For videogame_cablesmany companies, the next-generation consoles being shown off at E3 beginning June 11 can’t come fast enough.

While the back half of 2013 is expected to boast breakout hits, the first part of the year hasn’t been encouraging for the videogame industry. Retail sales are down 14%, falling nearly $500 million year over year through April.

Read more at Variety

Zach Braff Kickstarter Success: Will Crowdfunding Transform Showbiz?

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Kickstarter garden-statehas leveled the playing field for artists in need of funding. But the influx of pros like Zach Braff has many wondering how crowdfunding will be transformed by showbiz (and vice versa).

Over the past four years, Kickstarter has earned a reputation as the place where creators can make their dreams come true by tapping funding outside of traditional industry sources.

Read more at Variety