Call of Duty conquers another record

“Call of Duty: Black Ops” continues to devastate entertainment industry records.

Activision today announced the latest installment in its multibillion dollar franchise has generated sales of $650 million in its first five days on shelves – an 18 percent (and $100 million) improvement over last year’s “Modern  Warfare 2”. That makes the game the highest opening entertainment property – of any sort – in history.

Read more at Variety’s Technotainment blog

Leave a comment