Opinion: Why The Next 12 Months Could Make Or Break EA

As EA promises a more aggressive stance on talent acquisition, owned IP and digital models, Gamasutra editor-at-large Chris Morris analyzes where the company could succeed, and where it might fail.

Electronic Arts investors had a lot to cheer about Wednesday afternoon in the company’s earnings call. Not only were revenues and earnings per share higher than expected, but CEO John Riccitiello also declared a shift to a more aggressive stance on several fronts.

Shareholders, who have stuck with the company through its long rebuilding process, may have sighed with relief, but it’s still a little early to declare ‘all is well’ at EA. The coming fiscal year could be critical in determining the future course of the publisher.

Read more at Gamasutra

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