Valve Software’s Steam has been the big dog in the PC digital distribution space for a while now, but one of the industry’s biggest publishers is ready to take it on.

Electronic Arts has announced Origin, an updated “direct-to-consumer gaming platform” that will let people buy titles directly from the company, rather than via retail or another service. Given how heavily EA is betting on PC games in the year to come, it’s not an altogether shocking move.

Read more at Variety’s Technotainment blog