There’s often a summer lull 
in the video game space, but this is taking things a little too far. Video game retail sales were down 26 percent in July, hitting their lowest levels in almost five years.
It was, frankly, a bloodbath for the industry. Physical game sales came in more than twice as bad as predicted, dropping 17 percent to $336 million and hardware sales plunged 29 percent. It was also a month where some seemingly bulletproof franchises were shot down.
Chris Morris: Journalist 