Google moves deeper into the entertainment space

Google has long since moved past its roots as a company focusing on Internet search, but in the past month or so, it has been demonstrating an increasing interest in the world of entertainment – raising some questions about its end game.

In mid-May, it launched the Google Music cloud storage system and a month earlier, reports suggested it YouTube arm was looking to add up to 20 ‘channels’ of original, professionally produced content, which will fill between 5-10 hours per week. Now it has the games industry in its sites.

Read more at Variety’s Technotainment blog