In-Depth: PopCap’s Possible IPO – Analysts Weigh In

[Gamasutra editor-at-large Chris Morris examines PopCap’s potential plans to IPO later this year, quizzing analysts from M2 and Arcadia on the pluses and minuses of a public Plants Vs. Zombies creator.]

The news that PopCap Games is considering a public offering is the stuff that gets the money wonks of the video game industry all atwitter. An indie darling, who leveraged the try-before-you-buy shareware model into multiplatform success? What’s not to love?

While you won’t find people betting against PopCap if the company does decide to make a formal filing with the Securities and Exchange Commission, that’s not to say every analyst thinks the move is necessarily the right one for the company.

Read more at Gamasutra

Report: Hulu preps for IPO

Hulu.com may be getting ready to go public.

Reuters reports the Web video service is preparing for an initial public offering and could file the prospectus with the Securities and Exchange Commission before the end of the year. Morgan Stanley is likely to lead the underwriters.

Read more at Variety’s Technotainment blog