The rumor mill is, somewhat predictably, in overdrive about an Apple-built television set these days, following mention of it in Walter Isaacson’s biography of Steve Jobs. And some of what’s being talked about is pretty fascinating – assuming it’s not just an elaborate game of telephone.

The latest suggestion is that the set, collectively dubbed iTV, will feature extensive voice control that’s run by Siri, the intelligent assistant that’s the star of the iPhone 4S.

Read more at Variety’s Technotainment blog