Kevin Butler might be utterly loyal to Sony and the PlayStation, but he’s not, you know, real. The comedic executive is played by actor Jerry Lambert, and while he’s had a great run with Sony, that relationship appears to be coming to an end thanks to a tire commercial.

The electronics giant has sued Lambert, his production company Wildcat Creek Inc., and Bridgestone Tires for a gaggle of scary charges including breach of contract and (essentially) theft of intellectual property. That property?

Kevin Butler.

Read more at Yahoo! Games