Gamasutra editor-at-large Chris Morris looks at two traditional publishers — Activision and EA — examining how the packaged game giants will square off in the emerging social media space.

EA and Activision, despite their ongoing war of words, tend to swim in the same waters. Both like the military shooter genre. Both used to like the music genre. And both want to own the MMO market.

To date, that rivalry hasn’t extended to the social gaming and mobile space. While EA has substantially expanded into both fields, Activision has been content to sit back and view the fray from a distance. That could be changing before too long, though.

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