Analysis: What A Looming NFL Lockout Might Mean For Electronic Arts

[Gamasutra editor-at-large Chris Morris talks to analysts at M2 and Wedbush Morgan to examine the possible effects on Electronic Arts — and its signature Madden game franchise — of an American football strike.]

Football stadiums across the country might be silent next September – as the prospect of an NFL lockout grows larger by the day – but on the virtual field, the game will still be played.

Electronic Arts will release its 2012 installment of the Madden franchise this year as it has each year since 1988 – but it might be doing so without the marketing force of the league behind it for the first time in the game’s history.

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