How the NFL is Suiting Up for the IOE

When IOE-NFLGreen Bay Packers quarterback Aaron Rodgers takes the field this weekend, he probably won’t be thinking about the Internet of Everything — but the IOE will certainly be focused on him.

The NFL and Zebra Technologies have teamed up to equip 17 stadiums with “real-time location systems,” a new technology that provides location-based data to fans and coaches, including specific information on players’ acceleration and the distances they cover.

It’s a statistician’s dream, powered by advanced hardware.


10 surprising ways companies use your private info

Mention big data surprising usesbig data to the average person on the street and you’ll often get a yawn—or outrage. It’s an overarching term that generally brings one of two things to mind: the NSA’s PRISM project or automated suggestions at major e-commerce sites. Either way, the assumption is it’s not something that affects their day-to-day lives.

But there’s a lot more to big data than snooping and up-selling. And, as it becomes an increased part of business life, it’s having a bigger impact on everyday occurrences than you might realize.


Madden creator awarded $11 million in suit against EA

The madden-antonick-lawsuit-top630original programmer of the first Madden football game is $11 million richer today, thanks to a jury ruling in U.S. District Court — and there could be much more money on the way.

Robin Antonick claimed that his code, which was used in the original 1988 version of the franchise, was subsequently used in later versions of the game without his knowledge. He took EA to court in 2011 to sue for royalties and interest, originally in the amount of $16 million.

Read more at Yahoo! Games

EA to triple payments in football game class-action suit

Did ea-football-class-action-top640you buy an EA football game between 2003 and 2012? You might have some money coming to you — even more than you thought.

Recent modifications to the class-action settlement EA made regarding the games could triple the amount paid out to claimants. Under the new terms, people will receive $20.37 per game, as opposed to $6.79, if they bought a copy for the PlayStation 2, Xbox, GameCube or Windows PC. Those who bought a version for the PlayStation 3, Xbox 360 and Wii will see $5.85 per game, instead of $1.95.

Read more at Yahoo! Games

Meet the NFL prospect that learned football from Madden video game

Margus margus-huntHunt is a familiar name for fans of Southern Methodist University football. As a Mustang, he broke the SMU record for blocked kicks, deflecting eight in his first 14 games. He was also the MVP of the 2012 Hawaii Bowl.

At 6’8″ and 277 pounds, he’ll likely be just as familiar to NFL fans in the coming years. But at this year’s NFL Combine, Hunt revealed a secret to his success that no one saw coming: If it hadn’t been for EA’s Madden series, he might never have played football at all.

Read more at Yahoo! Games

How the NFL’s high-tech player tracking will change Madden

The Madden video game franchise has always prided itself on its realistic play. Now the NFL is looking to ratchet up that realism by several degrees.

Over the past few years, the NFL has been exploring ways to gather all sorts of new data points from players during games. But this season it’s getting serious about it — and that could dramatically impact the biggest football video game franchise on the planet.

Read more at Yahoo! Games

‘Madden 12′ nails Super Bowl XLVI prediction

Next time you’re about to bet on a football game, run a simulation on the latest version of EA’s Madden franchise first. You might make a bundle.

The reigning football video game champ accurately called the winner of Super Bowl XLVI two days before the game — and was pretty close on the point spread, to boot.

Read more at Yahoo! Games

How accurate are Madden’s Super Bowl predictions?

While Electronic Arts has never let a good PR opportunity slip past, it might be a mistake to dismiss the company’s annual Super Bowl predictions. Gamasutra’s Chris Morris takes a look at Madden’s past results.

While Electronic Arts has never let a good PR opportunity slip past, it might be a mistake to dismiss the company’s annual Super Bowl predictions.

While the Madden prognostications are certainly a final attempt to move software before interest in the football category falls off a cliff until August, the game is eerily accurate when it comes to determining the winner of the big game.

Read more at Gamasutra