The hottest ticket in America has nothing to do with a film or touring musical group. Blizzard Entertainment holds those honors each year with its annual Blizzcon show. Tickets, which will go on sale June 2 and June 5, vanish in seconds, leaving thousands of fans out in the cold. 

This year, the company is looking to widen things a bit. Blizzard and DirecTV are once again teaming up to provide live coverage of the event. The $39.95 fee will net fans high definition coverage of the two-day show, including demos, interviews and other features.

Read more at Variety’s The Cut Scene blog