eReaders: Barnes & Noble gets serious
Barnes & Noble’s nook eReader has hardly been struggling, but the company’s device hasn’t exactly been top of mind for most shoppers. The iPad and Amazon Kindle tend to leap to most people’s minds first. Today, the company is taking steps to change that.
It’s doing so in a way that makes a lot of sense: Cost. Barnes & Noble has announced a new version of the nook that eschews the 3G connection and only uses Wi-Fi. They’ve smartly priced it at $149.