Activision Blizzard, the gaming industry’s largest publisher, has hired a high profile advertising and marketing veteran as CEO of its Activision Publishing arm.

Eric Hirshberg, who had served as CEO and chief creative officer of advertising and marketing agency Deutsch/LA, will join the company effective Sept. 7. He assumes the position from Mike Griffith, who was promoted to vice chairman of Activision Blizzard earlier this year.

Read more at Daily Variety