Category Archive: Variety (Print)

Traditional Media Grabs for the ESports Control

Eleven years ago, Ted Owen had a dream: to persuade the Olympic planning committee in Beijing that video games belonged in the 2008 Games. The skepticism was overwhelming. And despite the best efforts… Continue reading

‘Breaking Bad’ Virtual Reality Project for Sony PlayStation

The saga of Walter White may not be over just yet. Vince Gilligan, creator of “Breaking Bad,” is teaming with Sony’s PlayStation division to create a non-game, virtual reality exp… Read more at… Continue reading

Oscar and Social Media: An Organic Marriage

Ellen DeGeneres’ selfie was the most buzzed-about moment of last year’s Oscars — reaching a level of popularity so quickly that it managed to break Twitter. But what a lot of people don’t… Continue reading

Technicolor’s Projects Range from Streaming to Interactive E-Books

Historically a company that focused on the film industry, Technicolor is increasingly turning its attention to working directly with the audience. But over-the-top services? Videogames? Children’s storytelling apps? Those aren’t the sort of… Continue reading

SXSW: Forget Music and Movies, Interactive Is Where the Drama Lies

South by Southwest may be a haven for music and film lovers, but it has increasingly become known as a geek hotspot. SXSW Interactive, now entering its 21st year, officially surpassed the music… Continue reading

Variety’s Breakthrough of the Year Awards Rocks Vegas

CES might be winding down, but it’s going out with a star-studded bang Thursday at Variety’s Breakthough of the Year Awards. Held Thursday evening at the Las Vegas Hilton, the ceremony recognized a… Continue reading

Food Network’s Cyber Reach

Even in the early days of the Food Network, officials knew it would be hard for home cooks to keep up with the chefs on TV. While viewers might be inspired to try… Continue reading

Videogame Music Composition Agencies Merge

As music composition becomes a more critical part of the videogame industry, consolidation is on the way for the agents who rep those artists. Four Bars Intertainment is merging with the newly formed COOL Music Interactive, a game-focused division of… Continue reading

E3: Frequent Gamers Watch Less TV, Go to Fewer Movies

Video games are beginning to have a more significant impact — both positive and negative — on other parts of the entertainment industry. An annual study by the Entertainment Software Assn finds that… Continue reading

Nintendo Puts Focus On Franchises At Pre-E3 Event

While Sony and Microsoft are positioning their consoles as all inclusive entertainment devices, at Nintendo – it’s all about the games. The House that Mario Built focused on power franchises at an intimate… Continue reading