When Microsoft announced plans to bring the TV game show “1 vs. 100” to the gaming space two years ago, a lot of people rolled their eyes and groaned a little bit. Not me. I thought it was one of the company’s most interesting announcements of that particular E3. 

The game was the centerpiece of an experiment called Xbox Live Primetime – a scheduled series of interactive games that represented the video game industry’s first serious foray into the turf dominated by TV. It was a hit, even setting a Guinness World Record for the most simultaneous contestants in a game show – 114,000. Now it’s dead.

Read more at Variety’s Technotainment blog