Although some parties thought the eReader would fall by the wayside when the iPad hit shelves, Amazon is making an emphatic statement to the contrary. The online retailer has unveiled a new, upgraded Kindle device as well as a new lower-priced model. 

The new Kindle, like the old one, boasts a 6-inch screen, but uses a newer type of e-Ink – the same that’s used in the high-end Kindle DX device. It’s also 21 percent smaller, has twice as much storage (4 GB) and Amazon says it has an improved battery life as well.

Read more at Variety’s Technotainment blog.