All in all, it was a mixed financial quarter for the folks at Activision. Earnings per share were higher than expected, but revenue fell short – which was somewhat shocking for a company that has a reputation for always meeting or beating the guidance it gives investors. The real story of yesterday’s earnings announcement, though, was the force that digital downloads have become for the company.

For the first time, Activsion’s revenue from digital sales topped that of retail sales, as “Modern Warfare 2” continued to flex is muscles.

Read more at Variety’s Technotainment blog