The book world has ISBN numbers to help it track how products are doing. But in the film and television worlds, things haven’t been quite so organized.

A group of studios, cable and technology companies are looking to change that, today announcing the launch of the Entertainment Identifier Registry (EIDR) to help track movies, TV shows and other assets. Among the names behind the movement are Disney, Comcast, Universal, Warner Bros., Sony and the MPAA.

Read more at Variety’s Technotainment blog