Activision’s “Call of Duty” franchise continues to
set new bars in the entertainment industry. The latest installment in the series — subtitled “Black Ops” — has hit $1 billion in sales in just six weeks. The only other entertainment property to reach that milestone so quickly, according to the publisher, was James Cameron’s “Avatar.”
Like its predecessor, “Black Ops” came out of the gate strong. In its first five days on shelves, the game had sales of $650 million. It hit the $1 billion mark nearly a month quicker than “Modern Warfare 2,” and now stands poised to assume the crown of the top-grossing videogame of all time.
