Warner unveils ‘app editions,’ an alternative to iTunes

Warner Bros. is doubling down when it comes to digital distribution on Apple products.

The company has unveiled “app editions” of both “Inception” and “The Dark Knight” for the iPhone, iPod Touch and iPad – an alternate way for people to buy their films and an opportunity for consumers in 23 countries not served by iTunes to get a copy as well.

Read more at Variety’s Technotainment blog

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