Disruption is an enticing and 
popular buzzword these days.
Every year, hundreds of start-ups venture forth, hoping their Quixotic efforts to change how an industry operates will bear fruit. Most fail, often because they’re either ignorant to several realities or choose to simply ignore them.
The truth is: Bringing about disruption is incredibly hard. And it takes an especially driven type of entrepreneur, a lot of money and even more luck and the ability to clear some pretty big hurdles.
Chris Morris: Journalist 