[Gamasutra editor-at-large Chris Morris looks at the odd disconnect between video games and the film industry, discussing the ins-and-outs of “transmedia”, and how publishers could potentially take advantage of the system.]

Video games and Hollywood have always been the Woody Allen and Soon-Yi of the entertainment world. They’re together forever, but the fit has always been an odd one — and a little creepy at times.

Yet, for all the talk of film and video game synergy, you don’t see a lot of real world applications. Typically, the drill goes something like this: Studio wants to extend the reach of its upcoming nerd-friendly film; reaches agreement with game publisher; crappy game ensues (usually due to severely restricted development windows).

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