Microsoft’s Durkin: Entertainment ‘Driving Platform Momentum’ On Xbox 360

[Dennis Durkin, COO of Microsoft’s IEB, tells Gamasutra editor-at-large Chris Morris, “Not only has gaming usage gone up [on Xbox 360], but non-gaming has as well,” as the company evolves the console into a do-it-all entertainment box.]

When Elijah Wood first showed the world the Xbox 360 on MTV in 2005, the system was laser focused on games. But as the industry has evolved since then, so has the 360.

These days, while games are still at the core of the system, other entertainment options have elbowed their way into the spotlight – and, with the addition of live television to the offerings planned by the end of this year, games will have even more competition for people’s attentions.

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