Analysis: How Netflix Could Shake Up The Game Rental Business

Gamasutra columnist Chris Morris looks at how Netflix’s recent decision to add video games to its rent-by-mail service could pose a threat to competitor GameFly and shake up the video game rental market significantly.

Maybe it’s a good thing that GameFly has been unable to get its act together and launch that IPO it filed for last February – because if it had, its stock would surely be taking a prison yard beating today.

Netflix has made some baffling moves in the last couple of months, and Sunday’s announcement that it would be spinning its DVD-by-mail service into a separate division certainly qualifies as one of them. But the addition of video games to its offerings could be just what the business needs to prop that service up for a few more years.

Read more at Yahoo! Games

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