Redbox Instant keeps focus on movies

The variety-logolooming public launch of Redbox Instant by Verizon appears to be an escalation of the war between Redbox and Netflix. But the streaming service plans to focus on movies, rather than a catalog of TV shows, which could put the companies on parallel paths.

“Movies are the core business of Redbox,” said Redbox CEO Shawn Strickland at CES. “TV is increasingly becoming available via multiple sources, and while there is valuable content there, and our strategy could evolve, we didn’t see there was a clear offering to come out around television.”

Read more at Daily Variety

How Redbox determines which games to offer

Redbox players won’t be joining you in a game of Halo 4 this year. Redbox kiosks are only equipped to rent one disc per rental fee, hence games spanning two or three discs are complicating things for Redbox officials.

Don’t look for players who rely on Redbox as their preferred game rental service to join you in a multiplayer game of Halo 4 this year. You won’t find them playing Assassin’s Creed III online either.

And Medal of Honor: Warfighter? For the most part, they won’t be playing that at all.

Read more at Gamasutra

‘Modern Warfare 3′ tops Redbox rentals

Chalk up another bragging right for Modern Warfare 3.

Fresh off becoming the fastest game to reach $1 billion, the latest installment in the Call of Duty franchise has been named the year’s top video game rental by film and game rental service Redbox, beating out dancers, zombies and Pixar.

Read more at Yahoo! Games

Analysis: How Netflix Could Shake Up The Game Rental Business

Gamasutra columnist Chris Morris looks at how Netflix’s recent decision to add video games to its rent-by-mail service could pose a threat to competitor GameFly and shake up the video game rental market significantly.

Maybe it’s a good thing that GameFly has been unable to get its act together and launch that IPO it filed for last February – because if it had, its stock would surely be taking a prison yard beating today.

Netflix has made some baffling moves in the last couple of months, and Sunday’s announcement that it would be spinning its DVD-by-mail service into a separate division certainly qualifies as one of them. But the addition of video games to its offerings could be just what the business needs to prop that service up for a few more years.

Read more at Yahoo! Games

Redbox tests price hike in select locations

The cost of DVD rentals at your local Redbox could be about to increase.

Kiosks in Austin, Texas have bumped the price of movies on DVD from $1 to $1.15 and $1.20. Percentage-wise, that’s an aggressive increase, though it’s still much lower than video on demand or rental store’s charge.

Read more at Variety’s Technotainment blog

Redbox to add video games to 21,000 kiosks

Film rental giant Redbox wants to add another jewel to its crown.

The company, best known for its rental kiosks in areas like pharmacies, grocery stores, fast food restaurants and convenience stores, is adding videogames to the mix, with new, legacy and children’s titles coming to 21,000 locations starting June 17.

Read more at Variety’s Technotainment blog

Interview: Redbox Ramps Up Game Rental Business

There’s nothing new about video rental chains mixing video games in with the latest Harry Potter film on their shelves. The practice has historically helped supplement dwindling income from film rentals as companies like Netflix shifted the paradigm.

But now, starting in June, Redbox is getting into the game rental business — and it’s a different story than before.

Read more at Gamasutra

Redbox gets into game rental business

Come this summer, that trip to the corner convenience store for a Slim Jim and a Coke will also give you the chance to check out the newest video game releases.

Redbox, whose vending machine rental kiosks revolutionized the film industry, is moving into the video game space with plans to begin offering titles at 21,000 locations starting June 17.

Read more at Yahoo! Games