For pros in the scripted entertainment world, the jump to making an interactive app can be a jarring one. Confusion about appropriate budgets and how to tailor the content can result in something that does more harm than good to the property it’s trying to promote.

If you’re tapped with overseeing or signing off on an app for an entertainment property (or even just giving notes on one), there are a few basic elements you should be looking for to ensuring its success.

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