Opinion: It’s time for Sony to consider a Vita price cut

A rapid price cut helped Nintendo save its 3DS handheld, and maybe it’s time for Sony to do the same with its PlayStation Vita, says Gamasutra editor-at-large Chris Morris.

I feel bad for Kaz Hirai.

The new CEO of Sony has plenty on his plate these days. He recently announced plans to cut 10,000 jobs. He has the mighty task of reviving Sony’s once-powerful brand name. And he’s doing all of this as angry investors and skeptical analysts watch critically from the sidelines.

Advertisements