Apparently, the company didn’t learn from that misstep.
Sony reports it has sold 2.2 million PlayStation Vitas worldwide through June 30th. That’s not a bad figure, but it falls woefully short of the 17 million 3DS units that have been sold.
While many were betting Sony would use its pre-Gamescom press conference as the launch pad for a new round of PlayStation 3 price cuts — or even yet another redesigned model of the home console — the electronics giant opted to leave well enough alone for the time being.
That’s not to say the company didn’t have a couple new offers up its sleeve for fans. Though hardware prices weren’t reduced, Sony did unveil a new program dubbed Cross-Buy that will allow purchasers of select PS3 games to receive the Vita version as a free bonus.
There are a lot of people looking to bury the PS Vita these days. Sales haven’t exactly been blockbuster and the software lineup to date has been so-so, at best.
Even Sony itself has sent some mixed signals. At its pre-E3 press conference in June, the company promised 60 new Vita games this year – then only showcased three over the next hour-and-a-half. Despite that, Sony is telling investors it expects to sell 10 million units this fiscal year (which ends March 31, 2013), largely on the strength of its holiday lineup (which includes PlayStation All Stars: Battle Royale, Assassin’s Creed 3: Liberation and Call of Duty: Black Ops Declassified).
The author of the “Harry Potter” series and Sony on Monday announced a collaboration that includes new stories from the wizarding world she created that will be brought to live on the PlayStation 3.
The electronics giant reported a record loss for the 2011 fiscal year of $5.7 billion. More than half of that loss — $3.2 billion — came in the four quarter.
I feel bad for Kaz Hirai.
The new CEO of Sony has plenty on his plate these days. He recently announced plans to cut 10,000 jobs. He has the mighty task of reviving Sony’s once-powerful brand name. And he’s doing all of this as angry investors and skeptical analysts watch critically from the sidelines.
Sony announced Tuesday that it has sold over 1.2 million units of the handheld gaming system worldwide so far, though it didn’t break out how many of those were sold in the U.S.
The PS Vita, the company’s next generation handheld gaming system, went on sale in the U.S. today. And though the electronics giant remains optimistic about the market, analysts are significantly less certain.
As early adopters and die-hard fans scramble to be the first on their block to have the latest gadget, companies capitalize on that fervor and have no trouble commanding full retail price, usually for several weeks or even months.
But the launch of the PlayStation Vita is a bit different than other devices.