What’s Zynga doing at E3, anyway?
As Zynga prepares to make its first appearance at E3 next month, the developer’s head of partner publishing Rob Dyer explains why the social game company decided to exhibit at the traditionally core-focused show.
Something was missing at last year’s E3.
While there were the usual big announcements and spectacle, the absence of Zynga – which was already one of the largest publishers in the industry – was a shadow hard to ignore. This year, though, the social games maker has reversed course – and will join the industry’s annual circus.