Over
the past year, no tech company has had ups and downs quite like Zynga.
In the days leading up to its debut on Wall Street last December, the social game kingpin was heralded as The Next Big Thing, an unstoppable force in an evolving industry, with proponents pointing to the enduring draw of games like Farmville, Mafia Wars, and Words With Friends. Lately, though, the company’s stock has taken a brutal beatdown and those proponents have changed their tune.
