Why EverQuest house SOE went all-in with free-to-play games

SOE isn’t as high profile as in its EverQuest heyday, but it’s settled in as one of the biggest players in free-to-play triple-A games. President John Smedley discusses why he thinks SOE’s headed in the right direction.

Most company presidents spent E3 locked in meeting rooms, only getting a few sparse moments to explore the show floor. Not Sony Online Entertainment’s John Smedley. He actively spent time in the thick of things — though he rarely strayed far from his own booth.

Smedley’s a heavy FPS fan — and he’s especially enamored with SOE’s upcoming action MMO Planetside 2. That professed dedication isn’t unusual when an executive has a product to sell, but few of those executives arrive to E3 2.5 hours early so they can sneak in a couple hours of gameplay, and lob trash talk at other players.

Read more at Gamasutra

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s