For the tenth month in a row, video game sales took a shellacking at retail. This time, though, the finger of blame can be pointed squarely at iconic action star, Marcus Fenix.

Last year’s Gears of War 3 was such a hot seller that there was really no chance this year’s crop of September games could top it. When all was said and done, brick and mortar retail sales of video game software were down 18 percent to $497.4 million, according to The NPD Group.

Read more at Yahoo! Games